Whether you’re an avid social media user or not, you know that meeting people is part of living and working in a company. Whether you’re just getting started with social media or want to build your company’s online presence, the ability to connect with people from different departments and work collaborating on a project together is essential for a business to thrive. This is especially when you have apps like Skype as your communication tool. With over 700 million users worldwide, this chat application has become one of the most popular ways for companies to connect with their audience directly. And it can be helpful in so many ways. Here are some use cases for using Skype to connect with customers and relationsheships:
Set Up a Business Meeting
If you’re just getting started with social media marketing or looking to build your business’s online presence, you can use the classic method of creating a “virtual” meeting by emailing all your employees a single, blank email message. This way, you won’t need to spend time coming up with different ways to find and connect with your target audience, such as how to contact them, where they can find you, or how to write content for your site. You can also use this email method to set up a “virtual” meeting with your customers or service providers, who you’ll probably never meet in person. When it comes to creating a virtual meeting, you can either use the built-in features of your social media management app, like Facebook, Twitter, or Instagram, or you can use another software. This can help make the meeting a lot more engaging, as well as keep everyone connected and up to date, while avoiding any confusion or missed connections.
Provide Customer Service
Customer service is something that C-Suite members who work in customer service cases regularly do. Every day, these people get newsletters from their brands, updates from the company, and often, an email reminder. When they don’t receive any of these emails, they can often start to feel frustrated, as well as distracted. With social media, especially, it’s easy to miss the mark when it comes to giving these people the information they need. It’s easy to receive a customer service email, but hard to follow up on. This can be a huge drain on your company’s time and money, so you should try to avoid doing it too often. But when someone doesn’t get a response within a day, you’re probably responsible for that person. Fortunately, you can use your email to let your customers know that you’re in the process of resolving their issue and to let them file a support case. When you email a customer service case, you can also set up a chat, which is an excellent way to get help if you’re having trouble getting the information you need.
When you’re on the receiving end of a customers’ order or want them to receive the product, you need to be a part of the process. Your job is to provide the order, close the deal, and take the product to the store. Now, you need to ensure that your team follows through with the order if it’s supposed to be delivered the next day. This is where your social media app can help. You can use your email as a way to let your team know that the order is ready to go and to set a deadline for when the order will be delivered to the customer’s address. This way, you won’t accidentally miss out on the customer’s order and frustration on the part of your team.
Provide Marketing Inspiration
It can be hard to get excited about receiving marketing material, but when you do, it’s important to remember that it’s just forms of communication. You don’t need to be in a meeting with your customers to receive a marketing email or to give a customer a customer service email. Both of these types of communication are ways to get customers’ attention, whether they’re in a meeting or on the phone. Your job is to provide the content and link to the marketing email or note that the customer needs to take the action. In other words, you need to make people’s attention span want to shift to the next page or other forms of communication.
Collaborate on a Project
The most obvious use case for using Skype to join projects and collaborate is collaborating on customer service projects. You can use this app to connect with customer service teams at different companies and allow them to communicate with one another over the phone or email. While mostly a business-to-business model, there are many opportunities to collaborate on an issue facing your customers or your business, like how to improve the customer experience. You can also use this app to share photos, videos, and other creative content, which you can embed on your website or social media account and easily distribute around the world. Outside of collaborating with peers, you shouldn’t hesitate to use this app to promote your products or services. You can use it to promote your brand, your email list, and your products, just to name a few.
Use the App to Connect with Your Audience
You may have used your email or the built-in features of your social media management app to set up a meeting with your customers, but what if you want to connect with them face-to-face? Thankfully, there are apps for that as well. The best way to do this is to use the same app you’ve been using to send and receive messages on your behalf. Like any other social media app, you can set up a group chat, create a state-of-the-art monitoring app, and more. You can also set up a meeting when you’re out of the office or on the move and avoid the disruption to your schedule.
In Summary… In order to create the best online presence, it’s critical to understand the benefits of using social media marketing. Whether you’re just getting started with social media marketing or want to build your company’s online presence, the ability to connect with people from different departments and work collaborating on a project together is essential for a business to thrive. This is especially when you have apps like Skype as your communication tool. With over 700 million users worldwide, this chat application has become one of the most popular ways for companies to connect with their audience directly. And it can be helpful in so many ways. Here are some use cases for using Skype to connect with customers and relationsheships.